• Fortnightly gig attendance could extend life expectancy by NINE years
• Wellbeing increased by 21% from just 20 minutes of gig-time, compared to just 10% for yoga and only 7% for dog-walking
• O2 commissioned scientific study reveals the power of live music on the human body and mind
Attending a live music gig once a fortnight could have life expectancy rocketing by nine years due to its power to positively impact wellbeing, new scientific research reveals.
The scientific study by O2 and Patrick Fagan, expert in behavioural science and Associate Lecturer at Goldsmith’s University, reveals there is an alternative cure for those struggling to find their Mr. Brightside, and it can be found at your local music venue – with just 20 minutes of gig-time resulting in a significant 21% increase in feelings of wellbeing. Added to this, additional scholarly research directly links high levels of wellbeing with a lifespan increase of nine years pointing to a direct link between gig-going and longevity.
The findings come off the back of bespoke psychometric and heart-rate tests at a range of wellbeing activities – including gig-going, yoga and dog walking. The gig experience increased participants feelings of wellbeing by 21% – with key markers across the happiness spectrum showing increases, including feelings of self-worth (+25%) and closeness to others (+25%) whilst mental stimulation climbed by an impressive 75%.
Accompanying research showed a positive correlation between regularity of gig attendance and wellbeing. Those who attend live concerts once a fortnight and more were the most likely to score their happiness, contentment, productivity and self-esteem at the highest level (10/10), suggesting that regularly experiencing live music is the key to building a long-standing improvement to wellbeing.
Nina Bibby CMO at O2 said:
“We all know just how good it is seeing your favourite band or artist live, but now we have the proof. Life doesn’t come with catch up and through Priority Tickets, O2 customers have access to over 5,000 live shows in more than 350 venues across the UK every year.”
Those looking for a quick-fix however should not look to just listen to music in private, with over two thirds (67%) of Brits surveyed saying experiencing live music makes them feel happier than simply listening to music at home – showcasing that the shared experience, which performed so strongly in the research, is key to increasing wellbeing.
Patrick Fagan, Expert in Behavioural Science and Associate Lecturer at Goldsmith’s University, said:
“Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing – with fortnightly or regular attendance being the key. Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”
About O2 and live music:
• The O2 is the world’s most popular music and entertainment venue
• The O2 has welcomed over 60 million visitors and sold 20 million tickets since opening in 2007
• O2 has 19 O2 Academy venues in 13 cities across the UK
• To date, 25 million people have been through the doors of an O2 Academy venue
• O2 customers have access to tickets to over 5,000 shows in over 350 venues across the UK each year via Priority Tickets
To find the nearest gigs and get that much needed life-span boost, visit here.
Latest from Assomusica
- WIND MUSIC AWARDS 2018: I VIDEO DEI PREMI ASSOMUSICA A BAGLIONI E PAUSINI
- WIND MUSIC AWARDS 2018: I PREMI ASSOMUSICA A BAGLIONI E PAUSINI
- Presentazione Milano Music Week - 1 giugno 2018
- NIMPE Music Factory in Italy: le band vincitrici
- NIMPE Music Factory - 25 maggio 2018 Artlab Milano - Lo streaming completo dell'evento